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B. F. Skinner

B. F. Skinner

(1904-1990)
Advocacy of Behaviorism and its Application to Psychology and Life
Operant Conditioning and the Law of Effect

“To say that a reinforcement is contingent upon a response may mean nothing more than that it follows the response. It may follow because of some...

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 S. S. Stevens

S. S. Stevens

(1906-1973)
The Power Law
Psychophysical Scaling and Measurement Theory

In 1934 Stanley Smith Stevens received his Ph.D. from the newly independent psychology department at Harvard, and two years later accepted a position as...

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