B. F. Skinner

B. F. Skinner

Advocacy of Behaviorism and its Application to Psychology and Life
Operant Conditioning and the Law of Effect

“To say that a reinforcement is contingent upon a response may mean nothing more than that it follows the response. It may follow because of some...

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 S. S. Stevens

S. S. Stevens

The Power Law
Psychophysical Scaling and Measurement Theory

In 1934 Stanley Smith Stevens received his Ph.D. from the newly independent psychology department at Harvard, and two years later accepted a position as...

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